Nation branding decisive for improving Ethiopia’s image: Scholar

ADDIS ABABA – October 30/2021 (VOE WORLDWIDE) Ethiopia needs to make its own image in a bid to fabricate its positive picture in the personalities of its residents, worldwide partners and the worldwide accomplices, so expressed a researcher.

Having a stay with Ethiopian Press Agency (EPA), Addis Ababa University Assistant Professor Samson Mekonnen said that the recently settled government needs to support the picture of Ethiopia through setting various techniques and promising means.

Clarifying the idea of country marking, he said that however the idea is new for fostering a country, it is fundamental to advance the political, social and monetary part of nation and carry out it as speedily as could really be expected.

Clarifying the act of various nations along this line, he said that numerous nations put tremendous assets in organizing and coordinating a large number of exercises to make country marking. As to him, nations like Canada, France, Japan, China, South Korea, South Africa and New Zealand have been attempting to make country marking through planning immense measures of money and building up foundation that figure out the problem of country marking.

"The public authority has intended to make the country the model as far as financial improvement among Eastern African nations and this pattern must be very much escalated to make country's vision a reality," he added.

He mirrored that partners ought to advance the capacities of the country to accomplish every one of its objectives including settling project freely, which can be taken as an extraordinary worth the country.

He said, "Ethiopia has been a center of speculation, wellspring of working youth and driver of skillet Africanism, and these great qualities must be solidified and country marking must be all around attached to switch all bottlenecks."